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针对青年男性的牛仔裤消费需求进行市场调研,确定了需求影响因子,并利用对应分析的方法,分别研究了年龄、学历、月收入和职业与牛仔裤消费过程中着装偏好之间的相互关系,客观地反映了青年男性对牛仔裤的消费需求.研究结果显示,不同人群着装偏好的最注重因素往往不同,因此,设计师和服装企业应基于消费者多样化的需求,设计和生产适合不同消费人群的服装产品,进而提升企业的市场竞争力.
According to the market research on the demand of young men’s jeans, the influence factors of demand are determined, and the correlation between age, education background, monthly income and dress preference during the consumption of jeans are studied respectively by means of corresponding analysis. Reflecting the young men’s consumer demand for jeans.Studies show that the most important factor in different people’s dress preferences tend to be different, therefore, designers and apparel companies should be based on the diverse needs of consumers, design and production of clothing for different consumer groups Products, and thus enhance the market competitiveness of enterprises.