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对于零售业发达的美国来说,连锁业模式给他们的企业家们带来过辉煌的成功,那种滚雪球式的增长,会让每个与之有关的人都兴奋不已。对于中国来说,地大物博,人口众多,各地文化差异很大。我们也一直分析中国的标识行业,其中不乏优秀的企业,但确实都有很强的地域性。从麦当劳进入中国,到近年来各行各业连锁加盟模式的快速发展,让旁观者折服于这种经营模式的巨大魅力。标识能否复制快餐店的发展模式?这种经营的模式又是否适合国情复杂,地域文化丰富的中国?如果可以,还需要做哪些改变?这些也许很多标识人还不曾想过,更不曾有过,答案我们也不得而知。对比别的行业,在国外运营很成功的案例,也有在国内遭受折戟沉沙之痛的经历。适应中国,需要改变多少?对于有志加入标识行业,做大做强自己企业的人,暂且可以看看,在美国,甚至国际上发展比较优秀的标识特许加盟经营模式是如何运作的,也许有些精华,我们可以吸收一点。
For the United States, which has a well-developed retail industry, the chain-style model has had a brilliant success for their entrepreneurs, and that snowball-like growth will excite everyone involved. For China, the vast territory, large population, great cultural differences across. We have also been analyzing China’s logo industry, many of them excellent enterprises, but they do have strong regional characteristics. From McDonald’s into China, in recent years the rapid development of all walks of life Franchise model, onlookers impressed by the tremendous charm of this business model. Identify whether the mode of development of fast food restaurants can be copied? Whether this mode of operation is suitable for China with complex national conditions and rich geographical and cultural features? If so, what changes need to be made? Many of these may not have been thought of before, We do not know the answer. Compared to other industries, operating in foreign countries is very successful case, but also suffer in the country suffered a devastating experience. Adapt to China, how much do you need to change? For those who are willing to join the signage industry, bigger and stronger their own businesses, for the time being can look at the United States, and even the international development of relatively good logo Franchise business model is how to operate, and perhaps some of the best We can absorb a bit.