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1597年,当世界在佛罗伦萨第一次出现报纸,并每周刊出一次商业广告时起,世界商战中的广告之战,就再也没有停止,并愈演愈烈。据统计,全世界每年的广告投资就达2000亿美元。1987年美国的广告费已达1000亿美元,列各国之首。它给制造商带来的利润则呈几何级数增长。日本著名的广告制作商“电通”也亮出最新统计:1991年日本国内各类广告的花费是5.726兆日元,约合440亿美元,名列世界第二,其增长率是最快的国家。在香港,一则广告花10万美金已不足为奇;在美国,生产一部电影广告费要花300万美元;1984年在洛杉矶奥运会上,日本的富士公司以700万美元的最高赞助费,夺得指定产品权,从而打败世界胶片市场的霸主美国的柯达公司。在美国,有7000多家广告公司,每天都花样翻新地制造着大量的广告,人均每天接受约1500次广
In 1597, when the world appeared for the first time in Florence, and when a commercial advertisement was published once a week, the war of advertisements in the world commercial warfare never ceased and became increasingly fierce. According to statistics, the annual advertising investment in the world amounts to 200 billion U.S. dollars. In 1987, the advertising fee in the United States reached 100 billion U.S. dollars, ranking first among countries. The profit it brings to manufacturers grows geometrically. Japan’s famous advertising maker “Dentsu” also showed the latest statistics: In 1991, the cost of various types of advertising in Japan was 5.726 trillion yen, about 44 billion US dollars, ranking second in the world, its growth rate is the most Fast country. In Hong Kong, it is not surprising that one advertisement costs 100,000 US dollars; in the United States, the production of a movie advertising fee costs 3 million US dollars; in 1984 at the Los Angeles Olympics, Japan’s Fuji Corporation has a maximum sponsorship fee of 7 million US dollars. Win the designated product rights, thus defeating the overlord of the world’s film market Kodak. In the U.S., there are more than 7,000 advertising companies that produce a large number of advertisements every day, refurbished, and receive about 1,500 times per day.