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玉溪市体育旅游资源丰富多彩、内容多样、特色鲜明,以“聂耳文化”、“花灯之乡”、“古滇国历史文化”、“高原水域湖泊”等文化底蕴和休闲旅游为依托,蕴藏着巨大的市场开发潜力和价值。采用文献资料、实地调研、走访座谈、问卷调查等研究方法,对玉溪市体育旅游资源分布状况进行深入研究,探析其分布特征,并就开发玉溪市体育旅游资源的市场策略进行科学合理的思考,以期促进其可持续发展。
The sports tourism resources in Yuxi City are rich and colorful, with varied contents and distinctive features. The culture of “Nie Er Culture”, “the hometown of lanterns”, “the history and culture of ancient Dian Kingdom”, “the lake of plateau waters” Based on the heritage and leisure tourism, it contains huge market potential and value. This paper makes an in-depth study of the distribution of sports tourism resources in Yuxi City through literature, field research, interview, questionnaire survey and other research methods, analyzes its distribution characteristics, and makes scientific and rational consideration on the market strategy of developing Yuxi sports tourism resources. With a view to promoting its sustainable development.