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一个企业能否持续不断地进行产品更新,开发出适合市场需求的新产品,是决定该企业能否实现可持续发展的重大问题。加快产品创新,缩短产品开发时间已成为企业获得和保持竞争优势的关键之一。国外大量的实证研究表明,产品创新领先企业作为市场第一进入者在市场份额和获
Whether an enterprise can continuously renew its products and develop new products that meet the needs of the market is a major issue that determines whether the enterprise can achieve sustainable development. Speed up product innovation and shorten product development time has become one of the key enterprises to obtain and maintain competitive advantage. A large number of foreign empirical studies show that the leading product innovation as a market entrant in the market share and access