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近年来以市场经济为主要导向的视觉文化伴随着数字技术的发展逐渐成为大众的主要信息接受方式,海量的视觉信息打破了受众与大众传媒的对等性。传统文化作为视觉文化的重要组成部分和消费资源存在被使用失当的情况,主要体现为全方位的虚拟形态会造成传统文化深层内涵的衰减,数字时代的易复制性带来了文化创造力被削弱的隐患,以及视觉文化市场化使传统文化有被边缘化的倾向。
In recent years, the market economy as the main orientation of the visual culture with the development of digital technology has gradually become the public’s main way of receiving information, massive visual information to break the audience and the mass media, the equivalence. As an important part of visual culture and the misuse of consumption resources, traditional culture is mainly manifested in the omnidirectional virtual forms that will cause the decline of the deep connotation of traditional culture. The ease of reproduction in the digital era has brought the weakening of cultural creativity Hidden dangers, as well as the visual culture of the traditional culture of the marginalization of the tendency.