论文部分内容阅读
改革开放20年来.随着国家经济的发展,我国人民的生活水平逐年提高,生活质量也日愈改善。人们对服装的消费也逐年增加特别是在衬衫方面。因此,新兴的衬衫企业如雨后春笋般遍地而起。一度曾出现衬衫生产过剩的局面。衬衫生产又随着人们生活质量要求的提高转向高档化,衬衫的包装也因之而步步升级。包装成本逐年成倍增加,导致衬衫的价格也一涨再涨,令消费者的消费负担日益加重,迫使衬衫业总体销售形势下滑,给衬衫生产企业造成了巨大的压力。那么,衬衫生产厂家如何调整好生产与销售的协调关系呢?我们认为
In the past 20 years of reform and opening up, with the development of the country’s economy, the living standards of our people have increased year by year, and the quality of life has also improved. People’s consumption of clothing has also increased year by year, especially in shirts. As a result, emerging shirt companies have mushroomed. Once there was a situation of excess shirt production. The production of shirts has shifted to gentrification along with the improvement of people’s quality of life requirements. The packaging of shirts has also been upgraded step by step. The cost of packaging has doubled year by year, resulting in a rise in the price of shirts. As a result, the consumer’s burden of consumption has become increasingly heavier, forcing the overall sales situation of the shirt industry to decline, which has exerted tremendous pressure on shirt manufacturers. So how does a shirt manufacturer adjust the coordination of production and sales? We think