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由于当代女性消费者对内衣有了越来越多的要求,近两年内衣市场不断升温,女性内衣专卖店成为时尚女性热衷光顾的消费场所。经营女性内衣专卖店的门槛较低,资金压力小,竞争没有经营成衣那么激烈,因而比较适合中小投资者开店创业。开一家品牌内衣专卖店的投资一般在5万-8万元。资金投入虽低,但其经营操作却比成衣业复杂许多,比如说:成衣通常只有大、中、小码数之分,而女性内衣则更多细分,同一个款式分A、B、C、D等级别,同时又有70、75、80、85等尺码,样式、颜色也繁多。同一个款号的产品可能有数十件不同规格产品供选择,如配货不当,经营者很容易造成库存积压。因此,经营女性内衣要赚取较可观的利润需要下一番工夫,经营者应注意以下几个方面。
As contemporary women consumers have more and more requirements on underwear, the underwear market has been warming in the past two years, and women’s underwear stores have become popular places for fashion women to visit. The threshold for operating women’s underwear stores is relatively low, financial pressure is low, and competition is not so fierce as clothing, which is more suitable for small and medium-sized investors to open shop. The investment for opening a brand underwear store is generally between 50,000 and 80,000 yuan. Although the capital investment is low, its operation is much more complicated than that of the garment industry. For example, clothing is usually only divided into large, medium, and small yardage, while women’s underwear is more subdivided. The same style is divided into A, B, and C. , D and other levels, while there are 70,75,80,85 and other sizes, styles, colors are also numerous. Products of the same paragraph may have dozens of different specifications for selection. If the goods are improperly picked up, the operator can easily cause a backlog of inventory. Therefore, the management of women’s underwear to earn a more substantial profit requires a lot of work, operators should pay attention to the following aspects.