我们坚信,市场和品牌推广已经进入一个新的阶段,跨入一个”体验经济”的时代。而营销人需要及时更新自己的观念,要当自己身处娱乐行业,不断提供娱乐和兴奋点,为顾客带来惊喜,让顾客成为品牌的Fans。——威汉营销传播集团主席陈一枬在思考James H.Gilmore提出的体验经济的时候, We firmly believe that the market and brand promotion have entered a new stage and entered an era of “experience economy”. Marketers need to update their ideas in a timely manner. They must be in the entertainment industry, constantly provide entertainment and excitement, surprise customers, and make customers become fans of the brand. - When Chen Yichen, chairman of Weihan Marketing Communications Group, was thinking about the experience economy proposed by James H. Gilmore,