影视动画是集美术、影视艺术、数字媒体、音乐艺术、文学艺术等多种艺术形式与一身的多媒体艺术,其表达方式,就是通过故事情节设计一系列的动漫作品,塑造灵活灵现、生动活泼的动漫角色,利用计算机信息技术把画面有机的贯穿起来,形成鲜明的影视作品。分析影视动画视觉艺术表现的特征和视觉构成元素,更深的讨论了影视动画镜头视觉艺术表现的审美特点。 Film and television animation is a multi-media art composed of many art forms such as art, film and television art, digital media, music art and literature and art. Its expression is to design a series of animation works through the storyline to create a vivid and lively The role of anime, the use of computer information technology to run through the screen, forming a distinctive film and television works. This paper analyzes the features and visual elements of visual art performance of film and television animation, and discusses the aesthetic characteristics of visual art performance of film and television animation.