新媒体时代的到来,有人认为传统广播的优势地位不再。如何在新的时代背景下挽回地方广播的颓势?笔者认为,地方广播既面临压力和挑战,又蕴含着机遇,依然有着自身难以被替代的优势,主持人地域化和打造地域化品牌节目使地方广播得以保持勃勃生机。 The advent of the new media era, some people think that the traditional radio no longer dominant position. How to restore the decline of local broadcasting in the new era background? The author believes that local broadcasting faces both pressure and challenges as well as opportunities and still has its own advantages of being irreplaceable. Localization of moderators and the establishment of localized brand programs make local Broadcasting has been able to maintain its vitality.