国际贸易与国际营销都是围绕着“交换”展开的,国际贸易主要是从经济和技术的角度来研究交换,而国际营销则是从社会和交换障碍克服的角度来研究交换。国际经济环境的变迁导致国际营销的兴起和发展。从发展趋势看,国际贸易与经济一体化关系密切,而国际营销与经济全球化联系更为紧密。 International trade and international marketing are all organized around “exchange ”. International trade studies exchange mainly from an economic and technical point of view. International marketers study exchange from the perspective of society and the exchange of obstacles. The changes in the international economic environment led to the rise and development of international marketing. From the perspective of development, international trade and economic integration are closely related, and international marketing and economic globalization are more closely linked.