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一、商业文化与市场预测、决策的关系 (一)市场预策和决策的特征与联系市场预测是对未来一定时期内市场发展变化趋势进行推断和测算。决策是指企业对总体发展目标和重要经济管理活动作出决定的过程。市场预测是决策的基础,决策是预测的继续和结果,两者融于商业经济活动统一过程中的不同阶段。 (二)商业文化与市场预测、决策的联系商业文化是存在、渗透、体现于商品流通领域各类商品、各个过程、各个环节、各行各业的文化现象。商业文化是市场预测、决策的重要依据,一般可以概括为:商业文化——市场预测——经营管理决策。
I. The relationship between business culture and market forecasting and decision-making (I) Market forecasting and decision-making characteristics and linkages Market forecasting is to infer and measure market development trends in a certain period of time in the future. Decision-making refers to the process of making decisions on overall development goals and important economic management activities. Market forecasting is the basis of decision-making. Decision-making is the continuation and result of forecasting. Both are integrated into different stages of the unification process of commercial economic activities. (2) Connection of commercial culture with market prediction and decision-making Commercial culture is a cultural phenomenon that exists, infiltrates, and is embodied in various types of commodities, processes, links, and trades in all fields of commodity circulation. Commercial culture is an important basis for market prediction and decision making and can generally be summarized as: business culture - market prediction - business management decision-making.