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改革开放30年,中国持续强劲的经济增长吸引了全球的目光,尤其在北京奥运会成功举办之后,中国体育产业扩张迅速。因此,在逐步扩大的世界金融危机中,越来越多的人将发展体育经济、甚至是拉动世界经济的希望寄托于以中国为代表的新经济快速发展国家。由CCTV-5、北京大学联合主办的“2009中国国际体育产业高峰论坛”于2009年1月11日在北京大学百周年纪念讲堂隆重举行,本次论坛以“体育产业——危机中的信心经济”为主题,探讨了“体育产业与信心经济”、“体育电视产业的热运行与冷思考”、“借力体育赛事打造城市名片”、“体育场馆运营之路”等热点议题。本刊对其精华部分进行提炼与展示,以期对金融危机中的中国体育产业有所启迪和帮助。
In the 30 years of reform and opening up, China’s continued strong economic growth has attracted global attention. Especially after the successful hosting of the Beijing Olympic Games, China’s sports industry expanded rapidly. Therefore, in the gradually expanding world financial crisis, more and more people are pinning their hopes on developing the sports economy and even stimulating the world economy in the rapidly developing new economy represented by China. Sponsored by CCTV-5 and Peking University, “2009 China International Sports Industry Summit” was grandly held on January 11, 2009 in Peking University Centenary Memorial Hall. This forum takes “Sports Industry-Crisis The theme of the ”economy of the sports industry and confidence“, ”hot and cold sports and television industry thinking“, ”leveraging sports events to create city card “, ”stadium Operation Road "and other hot topics. The magazine extracts and displays the essence of its essence, with a view to the financial crisis in China’s sports industry has some inspiration and help.