1992年7月1日,《新民晚报》由4开8版扩为4开16版的历史性决策,一举获得了成功。在扩版提价的情况下,发行量未降反升,这是为什么呢?很重要的一条,就在于赵超老关于“最要紧的是了解读者”的亲切教诲,无时不在激励着全体同仁树立群众观点,增强读者意识。扩版之前,报社成立了由主要领导和采编部门负责人参加的社会调查组,广泛深入工厂、农村、机关、学校,奔波于大街小巷、百姓之家, July 1, 1992, “Xinmin Evening News” from 4 to 8 to 4 to 16 version of the historic decision, in one fell swoop success. In the case of incremental price increases, the issue did not increase the number of anti-rise, which is why? A very important one is that Chao Chao-old about “the most important thing is to understand the reader ” kindness education, always motivating All my colleagues to establish the mass point of view and enhance reader awareness. Before expanding the editorial, the newspaper set up a social investigation team attended by the chief leaders and chiefs of editorial departments, extensively penetrating factories, rural areas, organs and schools, running in the streets and alleys, people’s homes,