随着MySpace、YouTube这两家公司用户规模的飞速增长和商业模式的日益成熟,全球广告业将会经历一次史无前例的震荡。在这次震荡中,Omnicom、WPP这些传统广告业的巨头未必会被扫地出门,但是将会有一批非常有价值的新型广告公司诞生,这些公司又会造就一批像YouTube创始人查德赫里那样叱咤风云的亿万富翁。虽然这些新型广告公司的定位、技术、模式可能各不相同,但是它们将会围绕一个共同的目标,那就是帮助广告客户在诸如手机以及MySpace、YouTube网站这样的新媒体广告载体上更加精确地“按需投放”。 With the rapid growth of the users of MySpace and YouTube, and the increasingly mature business model, the global advertising industry will experience an unprecedented shock. In this turmoil, the giants of Omnicom and WPP, the traditional advertising industry, may not be swept out, but there will be a group of very valuable new advertising companies that will create a group like YouTube founder Chadhuri. Billionaire billionaire. Although the positioning, technology, and models of these new advertising companies may differ, they will all have a common goal: to help advertisers more accurately on new media advertising carriers such as mobile phones and MySpace and YouTube websites. “Deliver on demand.”