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信息时代的来临很大程度上改变了企业的销售模式,尤其是现代B2C(Business-to-Customer)的电子商务模式兴起之后,传统的兽药企业也开始利用互联网开展电子商务,以期拓宽销售渠道,实现企业的发展。但是兽药企业有其特殊性,所以在开展电子化的销售时,不能单纯地套用其他行业成熟的销售模式,应当有针对性地进行改进,获得最适合企业发展的销售服务模型。1兽药企业进行电子商务销售的现状
The advent of the information age has largely changed the sales model of enterprises. Especially after the rise of modern B2C (Business-to-Customer) e-commerce model, traditional veterinary drug companies have also started to use e-commerce to expand their sales channels. To achieve the development of enterprises. However, the veterinary drug enterprise has its own particularity. Therefore, when conducting the electronic sales, the mature sales model in other industries can not be simply applied. Targeted improvements should be made to obtain the best sales and service model for the development of the enterprise. 1 veterinary drug companies to conduct the status of e-commerce sales