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人们对产品外观的审美要求有了更多的要求,包装便成为现代科技下的巨大产业。包装是一门综合的学科,不仅涉及到色彩、图形、造型、商标、文字,现代包装设计还需要掌握各种包装材料的质感带给消费者的肌理美及触觉享受。材料便成为包装不可分割的一部分。材料具有灵魂,是包装必不可少的一部分。不同的材料有不同的特点、功能、质感和表面纹理,带给人们的视觉感知、行为感知、触觉感知等感知方式都不一样。
People have more requirements for aesthetic appearance of product appearance, and packaging has become a huge industry under modern science and technology. Packaging is an integrated discipline, not only related to the color, graphics, modeling, trademarks, text, modern packaging design also need to grasp the texture of a variety of packaging materials to the consumer’s texture and touch to enjoy the texture. The material becomes an integral part of the package. The material has the soul and is an integral part of the package. Different materials have different characteristics, functions, textures and surface textures, which bring people different visual perceptions, behavioral perceptions and tactile perceptions.