以微媒体技术为标志的网络信息和文化传播媒介开启了社会生活的微媒体时代。微媒体信息平台除了能为受众提供短小精炼、数量庞大、扩散快速的信息外,还是使得公众参与程度大大加深。微媒体时代的政治话语权就是话语权在信息网络和媒介传输过程的政治体现和政治导向,其对社会舆论和政治导向等方面越来越起到了至关重要的作用。在构建微媒体时代政治话语权过程中要坚持社会主义意识形态和社会化、生活化的原则。 Web-based information and cultural media marked by micro-media technologies have opened the era of micro-media for social life. In addition to providing the audience with short and refined, large-scale and rapid information dissemination, the micro-media information platform has greatly enhanced the level of public participation. The power of political discourse in the era of micro-media is the political embodiment and political guidance of discourse right in the process of information network and media transmission. It has played an increasingly important role in public opinion and political orientation. In the process of building the political discourse in the era of micro-media, we should uphold the principles of socialist ideology and socialization and living.