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散打作为一项极具观赏性的搏击项目,正如火如荼的在国内外开展,出现了由过去以纯粹竞技比赛的形式,转变为更多具有职业化与商业化性质的比赛。但从目前散打的职业化与商业化的现状来看,不乏一些因素严重阻碍这项具有中国特色传统文化运动的发展,本文旨在深入了解散打的职业化与商业化发展过程中所存在的问题,同时借鉴其他搏击项目成功的职业化与商业化经验,为制定科学的散打职业化与商业化发展策略提供依据。
Sanda, as an extremely spectacular boxing event, is in full swing at home and abroad. There has been a shift from a purely competitive form to a more professional and commercialized one. However, judging from the present status of the professionalization and commercialization of Sanda, there are many factors that have seriously hindered the development of this traditional culture with Chinese characteristics. This paper aims to deeply understand the problems existing in the process of professionalization and commercialization of Sanda At the same time, drawing on the successful experience of professionalization and commercialization of other martial arts projects, it provides a basis for formulating a scientific strategy for the development of professionalization and commercialization of Sanda.