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在惨烈的市场竞争与新兴媒体双重夹击之下,传统媒体如何稳住阵脚,进而实现突围与转型?辽宁广播电视台提供了一个可供观察与关注的案例。在最新一轮的改革中,辽台通过机制创新、定位创新、内容创新、渠道创新、经营创新、管理创新等一系列举措,坚持目标导向与问题导向相统一,以卫视改革为牵动,强化执行力。全台上下戮力同心,奋发进取,在困境中觅出路,在逆势中谋发展。目前看,
Under the fierce competition in the market and emerging media, under the double attack, how can the traditional media stand firm and achieve breakthrough and transformation? Liaoning Radio and Television provides a case for observation and attention. In the latest round of reform, Liao and Tai have adopted a series of measures such as mechanism innovation, positioning innovation, content innovation, channel innovation, management innovation and management innovation, insisting on the unity of goal orientation and problem orientation, force. Taiwan wholeheartedly make concerted efforts to forge ahead, find a way out of the predicament, and seek development in the counter-trend. For now,