编者按2012年伦敦奥运我们怎么参与?2008年可以说是中国广告界的奥运年,因为在本土举行,使得企业的热忱与奥运会的组织工作一样无与伦比,这一年也诞生了无数的奥运营销案例。但2012年情况却有所不同,就在离奥运倒计时100天还有一个月的时间内,媒体上却看不到太多跟奥运相关的传播的影子,广告主还没开始发力。如果说2008年的奥运对于中国企业来说是一个热闹的庙会的话,2012 Editor at 2012 London Olympics how do we participate in? 2008 can be said that the Chinese advertising industry in the Olympic year, held in the country, making the company’s enthusiasm and the organization of the Olympic Games as unparalleled, this year also created numerous Olympic marketing case . However, the situation in 2012 is different. Within one month from the 100-day countdown to the Olympic Games, the media can not see much shadow of the Olympics-related communications. Advertisers have not begun to exert their efforts yet. If the 2008 Olympics were a lively temple fair for Chinese companies, 2012