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1993年元旦起,许多报纸进行了扩版,广告版面也随之大幅度增加。有些报社还提高了广告收费标准。如何适应新形势,处理好读者、报社、广告客户三者关系,是一个亟待深入研讨的问题。我认为,改善三者关系需要采取一系列措施,其中,必不可少的措施之一是改进广告版面的编排。一、报费、广告篇幅与版位我国报纸的发展趋势很可能是除基本版面外,临时加张不固定。这样每日刊登的广告篇幅也会时多时少。各报应该在每日的报头上注明今日本报共有几版,并且在每一页上都注有报名和日期,以便查考。1992年11
Since the New Year’s Day in 1993, many newspapers have expanded their editions and the advertising layout has also increased substantially. Some newspapers have also raised their advertising fees. How to adapt to the new situation and handle the relationship among readers, newspapers and advertisers is a problem that needs to be further discussed. In my opinion, improving the relationship between the three needs to take a series of measures. Among them, one of the indispensable measures is to improve the layout of advertisement layouts. First, the fee, advertising space and version of the position The trend of our newspaper is likely to be in addition to the basic layout, the temporary added Zhang is not fixed. This daily advertising space will be more and less time. Each newspaper should indicate in the daily header a few pages of this newspaper today, with a registration and date on each page for easy reference. 1992 11