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麦德龙吸纳个人会员参与零售竞争只能是权宜之计,不能喧宾夺主临时会员卡不临时 2003年1月11日,成都麦德龙允许公开办理个人临时会员卡,消费者只要凭身份证就可领到一张免费的麦德龙临时会员卡,享受到“超低”的商品价格优惠。此举马上使个人消费者趋之若鹜。往常专事检查会员卡的保安“摇身”成了临时会员卡办理处的秩序维护员。该店现任总经理汪祚文称“成都此举开了麦德龙的先河”。确实,2002年
METRO absorbs individual members to participate in retail competition can only be an expedient measure, can not be distracted from the temporary membership card is not temporary. January 11, 2003, Chengdu Metro to allow the public to apply for personal provisional membership card, consumers can just get an ID with an ID card Free METRO Temporary Membership Card, enjoy “Ultra Low” product price discount. This move immediately made individual consumers flock. Normally, the security of the member card was checked and the “transformation” of the security card became an order maintenance member of the provisional membership card. The current general manager of the store, Wang Yiwen, said that “Chengdu’s move opened Metro’s precedent.” Indeed, 2002