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信息范式下的经济学研究,强调信息对市场交易关系的重要影响,却无法解释信息发挥作用的社会性过程和机制。信息内在于交易关系中,并受到市场主体的选择性建构。由信息的认知分化形成的信息权力,是市场交易过程中一种隐蔽的“软权力”形式,它对“转型交易”过程中的购物决策、议价能力、交易退出以及维权行为的支配,分别是由说服、专家权威、操纵以及强制权威这些具体的社会关系性权力形式实现的。信息权力的实质是一种知识权力,而信息知识占有和认知的分化不仅导致了交易双方地位的不平等,也反映了社会领域的分化。
Economic research under the paradigm of information emphasizes the important influence of information on the trading relationship between markets but can not explain the social processes and mechanisms by which information plays a role. Information inherent in the trading relationship, and by the market’s main body of the selective construction. The information power formed by the cognitive differentiation of information is a hidden form of “soft power” in the course of market transactions. It has an impact on shopping decisions, bargaining power, transaction exit, and rights protection in the process of “transitional transaction” Domination, respectively, by persuasion, expert authority, manipulation and coercion of the authority of these specific forms of social relations to achieve. The essence of information power is a kind of power of knowledge, while the differentiation of information knowledge possession and cognition not only leads to the inequality of the status of both parties, but also reflects the differentiation in the social field.