“言之无文,行而不远。”文章好看,才会取得良好的传播效果。应用文注重实用功能,要求语言准确严密,却也不能忽视文学性,否则必然变得单调乏味,让人望而生厌,进而影响应用文的使用功能。曾有专家提出应用文写作“去文学化”的观点,认为应用文以工作需要为导向,以写作技术为重心,完全可以“去文学化”。[1]笔者也反对把文学表达生硬地加入应用文,因为这不符合应用文的实用性目的。但是,文学化与 “No words, line and not far. ” Good articles, will achieve good communication results. Application of practical functions focus on the practical requirements of the language accurate and rigorous, but it can not ignore the literature, otherwise inevitably become dull, let people bored, and thus affect the use of functional use of the text. Some experts have put forward the application of writing “to literary ” point of view, that the application of text-oriented work needs, writing technology as the center of gravity, can “go literary ”. [1] The author also opposes the rigid application of literary expression to the application of the article, because it does not meet the practical purposes of the application. However, the literature and