“收视率”这样一个舶来品在我国经过引进、推广及普遍运用后,近一段时间似乎已招致更多的质疑,“收视率是万恶之源”、“追求收视率,导致电视节目水准降低”、“收视率是节目质量不高、过度娱乐化的罪魁祸首”等论断不断进入人们的视线。收视率进入中国十年,正面临着这样的困境:有太多的问题单凭收视率无法解释和描述,有太多的任务仅靠收视率无法完成,收视率正在承担其自身无法承载之重。问题究竟出在收视率上,还是我们周围的环境变了?目前,业界关注的焦点都集中在收视 “Ratings ” such a imported goods in our country after the introduction, promotion and universal use, the recent period seems to have caused more questions, “ratings is the source of all evil ”, “the pursuit of ratings, leading to television Lower program standards ”, “ ratings is the program quality is not high, over-entertainment of the culprit ”and other assertions continue to enter people’s attention. TV ratings into China ten years, is facing the dilemma: There are too many problems alone can not explain and describe the ratings, there are too many tasks can not be completed by the ratings alone, ratings are bear its own weight can not be carried . The problem lies in the ratings, or the environment around us changed? At present, the industry’s focus are focused on viewing