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1998年,全国摩托车市场需求低迷,销售不旺。在仟业产销量较去年同期下降13%的情况下,轻骑集团创造性地开展工作,各项指标居全国同行业第一位。成绩的取得不仅源于轻骑在产品、管理等方面做了重大的调整,也源于轻骑集团有一个成熟的销售服务体制——“三三制”营销体系。“三三制”营销体系的涵义是指轻骑产品与服务经由三条渠道实现其使用价值。1995年前“三三制”的主要内容为连锁分公司、销售大户和中小户,1995年根据形势的发展需要,轻骑将配套厂家纳入销售服务体系,此时“三三制”营销体系内涵开始发生了变化,中小户和销售大户因都属于中间范畴,两
In 1998, the demand for the national motorcycle market was sluggish and sales were weak. In the case that the output of the industry declined by 13% compared with the same period of last year, the Qingqi Group carried out its work creatively, and the indicators ranked first in the same industry in the country. Achievements have not only been due to major adjustments made by Qingqi in terms of products and management, but also because Qingqi Group has a mature sales service system—the “Three Thirds System” marketing system. The meaning of the “three-three system” marketing system means that Qingqi products and services realize their use value through three channels. Before 1995, the main contents of the “Three Thirds System” consisted of chain subsidiaries, large sales households, and small and medium-sized households. In accordance with the development needs of the situation in 1995, Qingqi incorporated the supporting manufacturers into the sales service system. At this time, the “three-three systems” The connotation of the marketing system began to change. Small and medium-sized households and large sales households belong to the middle category.