塞北老窖白酒近几年在 A 市声名鹊起,已成为当地的区域性名牌。在市场竞争的摸爬滚打中,塞北酿酒公司的市场意识强,有意识地运用广告、促销等手段打开了 A 市及周边一些城市的市场,令竞争对手不敢小觑,成绩实属不易。但是 A 市市场毕竟不是一个牢固成熟的市场,市场竞争的程度、竞争对手的营销水平、消费者的成熟度都不太高,以往的这些手段如果用在成熟的市场或与更先进的营销策略相较,其效果将大打折扣。下面,笔者从塞北老窖的广告语来谈一谈它的营销策略。一、对两条广告语的评判塞北老窖最先采用的广告语是:"酒香不 Saibei Laojiao Liquor has gained fame in A city in recent years and has become a local regional brand name. In the context of market competition, Saibei Brewing Company has a strong sense of market and has consciously used advertisements, promotions, etc. to open markets in City A and surrounding cities. This has made it difficult for competitors to dare to underestimate. However, the market of A City is not a mature market after all. The degree of market competition, the marketing level of competitors, and the maturity of consumers are not too high. These past methods are used in mature markets or with more advanced marketing strategies. In comparison, the effect will be greatly reduced. Next, the author talks about its marketing strategy from the slogan of Saibei Laojiao. 1. The slogan that Sae Lao Lao used to judge the two slogans was: