第15届上海CBME孕婴童展期间,昌荣ATD平台助力恒大乳业集团咔哇熊品牌整合营销,提升了品牌传播效率。这次推广整合了PC端与Mobile端媒体资源,优化配置与利用,通过多种定向技术精准锁定目标受众,达到更高投放效率。同时,运用高冲击力的广告形式及沟通创意吸引受众注意,有效传达品牌信息。在投放过程中,全阵地多渠道监控投放、搜集与分析投放数据,并运用各种技术与策略,实时优化投放,全面提升了广告投放的效果。投放周期:2015.7.20~2015.7.31,总计12天,广 During the 15th Shanghai CBME Pregnancy and Baby Expo, Changrong ATD platform helped consolidate marketing of the Kawasaki brand of Hengda Dairy Group and promoted brand communication efficiency. This promotion integrates the media resources of PC terminal and Mobile terminal, optimizes the configuration and utilization, and precisely targets target audiences through various targeting technologies to achieve higher delivery efficiency. At the same time, the use of high-impact advertising forms and communication ideas to attract the attention of the audience, effectively convey the brand information. During the delivery process, we monitored and put in place multiple channels to collect and analyze the delivery data, and utilized various technologies and tactics to optimize the delivery in real time, so as to comprehensively enhance the effect of advertising. Delivery cycle: 2015.7.20 ~ 2015.7.31, a total of 12 days, wide