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电视新闻节目在充分挖掘自身媒介优势的同时,应该以更加积极的姿态有效利用新媒体技术与资源,调整发展策略,适应新的媒体生态环境,提供新闻消费的新体验。本文以央视2016年开播的新闻资讯节目《生活圈》为切口,从理念的更新、内容的贴近、互动的多样、表达的创新等方面对其所做的尝试和探索进行了解析,借此探讨传统电视新闻节目在媒体融合走向深化背景下的转型创新之路。
While fully exploiting the advantages of its own media, TV news programs should make more effective use of new media technologies and resources, adjust development strategies, adapt to the new media environment and provide new experiences of news consumption. In this paper, CCTV launched in 2016 news program “living area” as a cut, from the concept of updating, content close, the diversity of interaction, the expression of innovation and other aspects of its attempt to try and explore, to explore Traditional TV news programs in the context of media convergence to deepen the transformation of innovation.