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在市场竞争日趋激烈的今天,一个企业如何开创市场营销的新局面呢? 海尔冷柜·电部本部的回答是:用户为师,开发新品,最大限度地满足用户的需求。 海尔冷柜·电热本部坚持用户为师,开发新品的宗旨是:把用户的难题当作新产品设计的课题。为此,他们进行广泛的市场调查,建立健全了一整套市场信息反馈网络,及时准确地把消费者需求难题反馈到科研部门。同时,加大科研投入,建立了全国第一家企业所属的电冰箱(柜)综合测试中心,国内领先的科研开发中试基地。其中《冷柜CAD设计系统》达国内领先的水平,压缩机测试台、型式实验室等则达到国际一流水平,从而确保了在科研开发、检测、试制等方面的国内领先水平和世界先进水平,使产品开发向多品种、高精度、高标准方面又迈进了一大步。不仅大大缩短了科研开发周期,而且实现市场需求有什么
In today’s increasingly fierce market competition, how can a company create a new situation in marketing? The answer of Haier Freezer/Electrical Department is: Users are teachers and develop new products to meet the needs of users. Haier freezer electric heating department insists on the user as the teacher, the purpose of developing new products is: the user’s problems as a new product design issues. To this end, they conducted extensive market research, established and improved a set of market information feedback networks, and timely and accurately feedback the consumer demand problems to the scientific research departments. At the same time, it increased the investment in scientific research and established the first integrated refrigerator (or cabinet) testing center in China and the leading research and development pilot base in China. Among them, the “Cold-Freezer CAD Design System” has reached the domestic leading level. Compressor test benches, type laboratories, etc. have reached world-class standards, thus ensuring the leading domestic and international advanced level in scientific research, development, testing and trial production. Product development has taken a big step toward multi-species, high precision and high standards. Not only has the research and development cycle been greatly shortened, but also what is the market demand?