本文品牌形象数字化设计实践基于其基础性理论,通过对豆豆智慧旅馆进行品牌形象设计改造,实现品牌形象的数字化设计。品牌形象数字化设计实践内容包括标志数字化设计实践、数字旅馆设计实践。通过设计实践成果展示现代品牌形象数字化设计的必要性,有效地为品牌拓展了形象推广的数字型媒体,也为品牌形象设计向数字化媒体迈进而奠定了基础,构架和设计的豆豆数字化旅馆推进了其品牌更高效地管理,也实现了品牌消费群体进一步拓宽。 The digital design practice of brand image in this article is based on its basic theory. Through the brand image design and renovation of the Pea Smart Hotel, the digital design of the brand image is realized. The practice of digital design of brand image includes digital design practice of sign, digital hotel design practice. Through the design of practical results to demonstrate the necessity of digital design of modern brand image, effectively expanding the digital media for image promotion, as well as laying a foundation for brand image design to move toward digital media. Its brand more efficient management, but also to achieve the brand consumer groups to further broaden.