大的公共传播平台资源在当今的媒介环境中显得尤为稀缺和重要。而电视正是这种大公共传播平台中的翘楚。电视不仅主导着大众传播,而且有很强的驱动力,在全媒体时代,将继续发挥巨大的影响力。模式化电视与社会化电视是当前电视发展的两大趋势。模式化电视指电视节目的模式化生产、播出和营销,也可称为电视模式或者电视节目模式;亦被认为是对版权化电视节目在概念、操作和品牌营销等方面所有做法的统称。模式化电视的发展引领电视进入大片时代。社会化电视是指技术诱发并支持的电视内容生产或者观 Large public communication platform resources are particularly scarce and important in today’s media environment. And television is the leader in such a big public communications platform. Television not only dominates the mass media, but also has a strong driving force. In the all-media era, television will continue to exert a tremendous influence. Modeled TV and social television are two major trends in the development of television. Modeled TV refers to the modeled production, broadcasting and marketing of television programs. It can also be referred to as a television mode or a television program mode. It is also considered as a collective term for all aspects of concept, operation and brand marketing of copyright-oriented television programs. The development of modeled TV leads the television into the era of large-scale. Social TV refers to technology-induced and supported television content production or view