当社会传媒发展到全媒体时代,文化市场也越发繁荣起来,广播、电视、网络、报刊等媒介各自为盈的传统传播方式也在迎接着巨大的挑战。作为区域主流媒体的广电机构依靠自身多媒体等优势,积极发挥自身主流媒体作用,主动承担起搭建文化交流传播的大舞台,推动地区文化市场向前发展,实现文化的广泛交流互动,实现社会效益和经济效益的双丰收。 When the social media has developed into an all-media era, the cultural market has also become increasingly prosperous. The traditional modes of communication, such as radio, television, the internet and newspapers and periodicals, are also facing enormous challenges. As the mainstream media in the region, the broadcasting agencies rely on their own multimedia and other advantages, actively play their own mainstream media role, take the initiative to assume the establishment of cultural exchange and communication of the big stage to promote the development of regional cultural markets, cultural exchange and interaction to achieve social benefits and Double harvest of economic benefits.