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在这样的一个场景时代,拥有线下场景的企业拥有了更大的主动权,类似分众这种拥有了在办公区域和居民楼区域两个主要的人流场景中的企业来说,精准做到不同细分区域和场景的综合需求满足就成为其制胜的武器。分众传媒已经在其商业写字楼的电视终端上增加了Wi Fi热点,只要身在有效工作范围内的用户,就可以通过Wi Fi实现与当时屏幕内容的互动,使得曾经传统到不能再传统的旧有媒体形式,实现了与用户的有效连接和互动,最近在上海写字楼推出的“饿了么”的广告投放,就创新完成了一次典型的应用实践,上海的很多同事和朋友都尝试体验过了,并且感觉良好。
In such a scene era, enterprises that have offline scenarios have more initiative. Like Focus, which has offices in the office and residential areas of the two major flow of people in the scene, the precise difference Meeting the combined needs of subdivided areas and scenes will be the winning weapon. Focus Media has added Wi Fi hotspots to its commercial terminal’s TV terminals. As long as users are within effective working range, they can interact with the current screen content through Wi Fi, making the traditional legacy Media form, to achieve effective connection and interaction with the user, recently launched in Shanghai office “hungry ” advertising, innovation to complete a typical application of practice, Shanghai, many colleagues and friends have tried to experience And feel good.