在现代商业竞争中,所谓借势营销,就是随时关注和把握身边的大事或各种趋势,并联系企业的产品和品牌,及时挖掘和发现提升产品和品牌的每一次机遇一个来自美国的朋友给我讲了一个流行于美国的故事:说一个出版商手头积压了一批书卖不出去,眼看就要大亏本了。情急之下,出版商想了一个点子:给总统送去一本,并频频联系征求意见。忙 In the modern business competition, the so-called occasion marketing, is always concerned about and grasp the major events or trends around, and contact the company’s products and brands, timely mining and discovering every opportunity to enhance the product and brand A friend from the United States to I told a story popular in the United States: that a publisher can not sell a backlog of books on hand and see it at a loss. In desperation, the publisher thought of one idea: send a copy to the president and contact frequently for comments. busy