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战略管理是一种新的企业管理技术。它主要涉及企业的方向性问题，不同于经营管理，有其独特特点。因企业自身的生存与发展，竞争的加剧与面临的危险，迫使企业谋划战略管理问题，这已成为企业成功的关键。战略管理是对一个企业的未来方向制定决策和实施决策的动态管理过程，大体可分为四个阶段：确定企业使命阶段，战略分析阶段，战略选择及评价阶段，战略实施及控制阶段
Strategic management is a new kind of enterprise management technology. It mainly involves the direction of enterprises, different from the operation and management, has its own unique characteristics. Due to the survival and development of enterprises themselves, the competition intensifies and the danger they face, forcing enterprises to plan strategic management issues has become the key to the success of enterprises. Strategic management is a dynamic management process of making decisions and implementing decisions for the future direction of an enterprise. It can be divided into four stages: defining the stage of enterprise mission, strategic analysis stage, strategic choice and evaluation stage, strategy implementation and control stage