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30年前,NBA(美国男子职业篮球联盟)用一盘录像带打入了中国,从此开始书写美国职业体育联盟海外营销神话。30年后,MLB(美国职棒大联盟)携手乐视体育入驻中国,一个比NBA更悠久、更受欢迎的职业体育联盟,能否给快速上升中的中国体育产业带来别样的惊喜?酝酿已久的战略爆发棒球是美国发展最早的职业运动,成立于1903年的MLB象征着全球棒球的最高水准,同时也是职业体育联盟中
Thirty years ago, the NBA (Men’s Basketball League) broke into China with a videotape and began writing about the myth of overseas marketing for the U.S. professional sports federation. Thirty years later, MLB (Major League Baseball) teamed up with LeTV Sports to enter China. A longer-term and more popular professional sports league than the NBA could bring a different kind of surprise to the rapidly rising Chinese sports industry? The long-awaited strategic outbreak Baseball is the earliest professional sport in the United States. Founded in 1903, the MLB symbolizes the highest standard of global baseball and is also a professional sports league