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2008年北京奥运会注定要在电视发展史上留下浓重的印记。这不仅因为成功地实施了全球电视直播,使北京奥运会真正成为全世界的节日;更冈为这是第一次有新媒体参与转播的奥运会。第一次实现全球网上直播的现实,促使电视加速变革。观察北京奥运会电视直播,就会发现电视的一系列变革已经初见端倪。
The 2008 Beijing Olympic Games is doomed to leave a strong mark in the history of television. This is not only because the successful implementation of the global television broadcast so that the Beijing Olympic Games truly become a worldwide festival; more for this is the first new media involved in the Olympic Games broadcast. For the first time, the reality of a worldwide live webcast has prompted television to accelerate change. Observing the Beijing Olympic Games live television, you will find a series of changes in television have begun to emerge.