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网络团购作为一种新兴的消费模式对满足和提高消费者需求有着重要意义。文章提出了网络团购商业生态系统的概念,构建了网络团购商业生态系统内部能量流动模型,分析了网络团购行业中各参与者的行为,得出了其具有能量循环、种群具有自主决策能力和更小的能量价值比等特征。最后结合数量分析方法,提出了降低能量价值比、提高能量周转速度和保证能量公平分配等三个策略构建了相应的种群间协调机制,旨在满足消费者需求和其他各方利益的基础上扩大网络团购市场规模和吸引力,提高网络团购市场需求,为网络团购消费模式的发展提供借鉴。
As a new mode of consumption, online group buying is of great significance to meet and improve consumer demand. The article puts forward the concept of network buy commercial ecosystem, constructs the internal energy flow model of network buy commercial ecosystem, analyzes the behavior of each participant in network buy industry, and concludes that it has the energy cycle, the population has independent decision ability and more Small energy value ratio and other characteristics. Finally, we put forward three strategies of reducing the energy value ratio, improving the energy turnover rate and ensuring the fair energy distribution according to the quantitative analysis method. The corresponding inter-population coordination mechanism is designed to meet the needs of consumers and the interests of other parties. The market size and attractiveness of the online group buying market, the need of the online group buying market, and the reference for the development of the online group buying and consuming model.