很多人有投机取巧的心理,做营销也是,总想着不努力,不投入,有什么巧可以借一借,一步跨过去,就大功告成了。但是,凡做过企业的都知道,大多数企业传奇故事只是成功后编织出来的光环。奇迹并不会无缘无故地发生,它只眷顾持续努力和准备好的企业。社会化营销也是,它需要学习,更需要踏踏实实地去做。不同的是,社会化营销创造奇迹的机会更大,在做的过程中,不经意间灵光一闪,奇迹就发生了。近日,本刊记者采访了北京汉马传播顾问 Many people have opportunistic psychology, marketing is done, always think no hard work, do not invest, what skill can borrow a leap, step by step, you’re done. However, those who have done business know that most business legends are just the aura weaved out of success. Miracles do not happen for no reason, it only bodes well for businesses that are constantly working and prepared. Social marketing is also, it needs to learn, but also need to do it in a down-to-earth manner. The difference is that social marketing opportunities for greater miracle, in the process of doing it, inadvertently blink of an eye, a miracle happened. Recently, the reporter interviewed Beijing Han Ma communication consultant