韩国零售凭什么抓住中国消费者的心?韩版服装、韩国化妆品,一度成为中国年轻人争相购买的产品,因为韩剧而大热的韩流文化到底有什么魔力?为什么韩国在快餐文化输出方面如此强势?韩国零售业在本土又是如何?一个弹丸之地,凭什么吸引了无数的中国消费群体前往购物?今年笔者走访了韩国零售市场,仪根据自己的认知和所见所闻做一些梳理。作为韩流文化的发源地,笔者本以为首尔应该是一个现代化的摩登大都市,至少与北京、上海不相上下。但是,事实上着实有着不小的差距,充其量也就一个中国二线城市的即视感。韩国零售无法用精细来形容,不管是产品本身,还 Why Korean retail seize the hearts of Chinese consumers? Korean version of the clothing, Korean cosmetics, became a Chinese young people competing to buy products, because Korean drama and the hot Korean culture in the end what magic? Why South Korea in the fast food culture output So strong? South Korea’s retail industry in the country is how? A projectile land, on what basis to attract countless Chinese consumer groups to go shopping? This year I visited the Korean retail market, according to their own knowledge and what I heard and heard do something Comb. As the cradle of Korean culture, I thought that Seoul should be a modern and modern metropolis, at least with Beijing and Shanghai. However, in fact, there are indeed no small gaps, at best, that is, the perception of a second-tier cities in China. South Korea’s retail can not be used to describe, whether it is the product itself, also