媒体的市场化对媒体承担社会责任而言是一把双刃剑,在一定程度上增强社会功能的同时,带来舆论导向上有时与主流价值体系的游离,一些媒体为追逐利益甚至频频发生道德失范现象。而以互联网媒体为代表的新媒体“自媒体”的爆发更使这个问题“雪上加霜”。当下为什么特别强调媒体社会责任?媒体社 The marketization of the media is a double-edged sword for the media to shoulder its social responsibilities. To a certain extent, while enhancing social functions, it leads to the dissociation of the media orientation from the mainstream value system at times. Some media even chase the interests and even morality frequently occurs Anomie phenomenon. The Internet media as the representative of the new media “from the media ” the outbreak of the problem “even worse.” Why is the current emphasis on media social responsibility? Media