城市品牌理论与城市品牌的应用随着城市化进程的加快而发展与完善,同时在市场中的定位与策略愈来关键重要。如何在设计理论和城市品牌理论的指导下总结出定位方法与策略进而应用于实践,从而得到理论框架下的应用是城市品牌必要的研究。通过浅析理论与实践的方式来发掘城市品牌理论框架与应用模型的基本原理,明晰理论基础与方式方法之间的关系和作用。 Urban brand theory and the application of city brand development and improvement with the acceleration of urbanization, while positioning and strategy in the market more and more crucial. How to summarize the positioning methods and strategies and then apply them to practice under the guidance of design theory and city brand theory so that the applications under the theoretical framework are the necessary research of city brands. By analyzing the theory and practice of ways to explore the city brand theory framework and application of the basic principles of the model to clarify the relationship between the theoretical basis and methods and methods.