最近一些年,有关外资进入中国传媒业的各种研讨会开了不少,但是真正的实战案例却很少。出版界的《计算机世界》报已经是老话题了,而电视的外资基本上都集中在境外的频道。中国加入WTO以后,传媒业探讨外资进入的热情又高涨起来。好像外资可以随着WTO的复杂贸易条款堂而皇之地进入中国传媒业,就在这时,不乏有冷静之士表达了他们的不同看法,这方面引起关注的有清华大学的学者刘建明教授于2002年2月在上海《新闻记者》杂志发表的文 In recent years, there have been quite a number of seminars on foreign capital entering the media industry in China, but few real combat cases have been reported. The publication of the “Computer World” newspaper is already an old topic, and television’s foreign capital are basically concentrated in the channel outside. After China’s accession to the WTO, the enthusiasm of the media industry in exploring foreign investment has soared. It seems that foreign capital can enter the mass media industry in China with the complicated terms of trade of WTO. At this moment, there are many people who expressed their different views on calmness. In this regard, Professor Liu Jianming, a scholar of Tsinghua University, January in Shanghai “Journalists” magazine published text