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收视率是电视节目生存的基本前提。近几年,伴随着新媒体的强力冲击,传统电视媒体在电视IP主题生态下日渐式微。然而,有文化历史、艺术品位的电视专题节目却在不经意间杀出重围,一枝独秀。自2004年开播的《国宝档案》便是其中的佼佼者。该节目以国宝文物讲述中国历史,不仅吸引了普通的中国观众,还通过央视国际频道面向全球播出,让全世界观众了解了东方古国灿烂的历史文明,7.1%的最高收视率雄霸相同时段电视节目收视之冠。冷门的电视节目取得超高的收视率,个中原因值得思考。
Television ratings ratings is the basic premise of survival. In recent years, along with the powerful impact of new media, the traditional television media has been declining under the theme of TV IP. However, the TV series with cultural history and artistic taste has inadvertently splashed aside and thrived. Since 2004, the “National Archives” is one of the best. The program tells the history of China with national treasures, not only attracting ordinary Chinese audiences, but also broadcasting through the CCTV international channels to the world audiences to understand the splendid history and culture of the ancient oriental countries. 7.1% of the highest ratings dominate the same period of television The highest ratings program. Unpopular television programs made superb ratings, one of the reasons why worth thinking.