民族文化是民族旅游产业开发中的核心要素,独特的民族文化能够让旅游者通过旅游感受到强大的文化心理冲击和吸引力,文化中的艺术、情感是吸引旅游者的主要因素。民族文化旅游标志设计的关键在于其创意与表现要完整地归纳与提炼出旅游地的民族文化特征,寻找其具有吸引力的民族元素和精神内涵,创造出一种具有民族文化渊源与民族艺术特质的标志图形。 National culture is the core element in the development of national tourism industry. Unique ethnic culture can make tourists feel strong cultural psychological impact and attraction through tourism. The arts and emotions in culture are the main factors that attract tourists. The key to the design of national culture tourism sign lies in its creativity and performance. It is necessary to completely summarize and refine the national cultural characteristics of tourist destinations, look for attractive ethnic elements and spiritual connotations, and create a culture with ethnic origin and ethnic artistic qualities Logo graphic.