【Abstract】The people have the differences in cultural orientation， values， social norms and mode of thinking， cultural differences will bring not only difficulties in communication between people who from different cultural backgrounds， but also misleading in many ways. Therefore， the same words to different people from different cultural backgrounds is also different， even they speak the "same" language. When the language is different， and have to rely on translation to communicate， it will increase the possibility of misunderstanding.It's a global research field that studies of cross-cultural communication. Therefore， research in intercultural communication Cultural differences can already be found. Therefore， as business English majors should improve cross-cultural communication competence and focus on language practice，cultivate intercultural communicative competence in practice，and adapt to economic globalization environment. In this paper，I will discuss how to improve cross-cultural communicative competence in business English learning， and make some effective ways to enhance cross-cultural communicative competence.
　　【Key words】business English majors；cross-cultural communicative competence；approach
　　Since China enters to WTO， the economic exchanges with other countries are becoming closely， and with a substantial increase in multinational projects in China， it promoting the development of foreign trade. Our country’s political status and economic status in the international market increased these years. At the same time， it means that more and more people work， learning and life in a multinational cultural background. Therefore， in order to adapt to the needs of the development of the international， and further enhance our country's competitiveness on the international market， so that we not only need a lot of familiar of business professional knowledge， but also have a strong cross-cultural communicative competence talents.
　　Cross-cultural communicative competence plays a significant role in Business English learning， so I will put forward some recommends about how to enhance cross-cultural communicative competence
　　1.Western Business Etiquette
　　Etiquette gives us clues to show how we should act and what we should do in any given situation， so that we can be as successful as possible in our associate with the people.
　　In the current society， we live in the globalized environment， the people around us may come from different countries and they have the different cultural background. Therefore we may have different understandings of the etiquette. 　　For us， we should also learn business etiquette， because Business English for us it has always been using based on the Western exchanges. Therefore， understanding of Western business etiquette not only helps us to understand the use of business English context， but also can improve the quality of business English conversation.
　　In my view， we should in the process of business English learning， widely focus on some Westerners etiquette habits in business occasions， especially those not commonly used on daily， but often in the business occasions. It is necessary for us to learn the others understanding of etiquette. We should find similarities between them and our own etiquette reduce errors in communication caused by misunderstanding the etiquette. Therefore we will succeed in cross-cultural communication in the globalization environment.
　　2.Improving Business Practice
　　Language and culture have the close relationship. There is no culture without language， and also there is no culture of language. The generalized culture including language， but the culture also affects the language all the time， so that the language in order to adapt to the change needs to cultural development， it’s become more precise and careful. With the globalization speeding up， global trade becomes frequent. Due to a large number of foreign companies come in to the domestic market， cross-cultural communication becoming more frequent， demand for business English talent is getting bigger. Therefore， combined with Business English learning and intercultural communicative competence is becoming increasingly important.
　　3.Time， Efficiency Consciousness and Dispute Resolution
　　Westerners have a strong idea of time； they think treat time as gold. They think of all the activities， business meetings， communication， negotiation， banquets， etc. are strictly in accordance with the time to carry out. Therefore， in business activities "punctual" is a basic requirement. But even in western countries， the concepts of time are not the same. Trade disputes are inevitable. China and West Country have different channel to deal with it.
　　I suppose that learn Business English have to learn some language about time and efficiency， and must have the ability to respond to emergencies. Therefore， it can promote cross-cultural consciousness in business English.
　　4.Conclusion
　　In the process of the international business communication， communicating in English has become an irreplaceable trend. Business English majors’ employment mostly in foreign trade or related industries， students will join many international exchange occasions， therefore， students' intercultural communicative competence is very important. We should find the way which is suitable for you to promote this ability.
　　Since this paper is based on the material which is collected by I， it may have limited research conditions. This paper may lack actual case to prove. It was only a preliminary study. Other studies are still a lot of space， and the effective way of improving English Major Students' Intercultural Communicative Competence should have the further study.