纵观今年我国整个新闻传播领域,报业机构在重大新闻事件传播方面依然能担负起舆论引导者的角色,在内容生产方面依然保持权威性和可信度,在群众心目中依然有不可小觑的影响力。但同时,报业面临的市场形势也依然严峻,融合转型必须加速推进。在转型的道路上,一些报业集团不断向“非报产业”进军,有的搞地产物流,有的进军影视业,有的涉足旅游,不少报业集团在非报领域做得有声有色,屡有斩获。但笔者 Throughout this year’s entire area of ​​news media and communication in China, the press agencies still can play a leading role as media guide in the dissemination of major news events. They still maintain their authority and credibility in content production and are still to be seen in the minds of the masses Influence. However, at the same time, the market situation facing the newspaper industry is still grim. The integration and transformation must be accelerated. On the road to restructuring, some press groups are constantly marching toward the “non-newspaper industry”, others engage in real estate logistics, some enter the film industry, and some are involved in tourism. Many newspaper groups have done a great job in non-newspaper fields , Repeatedly gains. But the author